Brand identity for Atlantic Fish Co., a biotech food startup developing sustainable fish through cellular agriculture. The challenge was establishing credibility in an emerging category while remaining approachable to a food-conscious consumer. The symbol abstracts a fish into two intersecting geometric forms that simultaneously read as the brand's initial — scientific enough to suggest process, familiar enough to communicate the product directly. The palette moves away from bright ocean references toward deeper, more muted tones. A set of custom icons extends the visual language of the symbol, maintaining consistent line weight across the system. Creative direction by Rhys Votano.
