Atlantic Fish Co. sought to revolutionize the food supply chain by addressing the challenges of overfishing and unsustainable seafood production practices. Utilizing cutting-edge cellular agriculture, the company aimed to cultivate seafood from fish cells in bioreactors, thus eliminating the need for wild-caught species. A sophisticated and contemporary visual identity was meticulously crafted to embody the brand's values and technological innovation. Inspired by marine biology, the logo design and color palette were thoughtfully curated to evoke a sense of connection to the ocean and underscore the company's commitment to sustainability. Creative direction by Rhys Votano.
