The redesign of the logo and stationery followed the company’s transition from Natural Home Solutions, creating the need for an identity that reflected its new positioning. With a long company name, a key challenge was developing a mark that remained adaptable across different formats and scales. The redesigned symbol uses simple, clean lines to reference the company’s core service of bringing light and air into interior spaces. A palette of green, blue and off-white draws from nature, sky and ventilation, while embossed stationery details add a physical quality to the identity.
