Sophie's Lashes

Sophie's lashes is a lash company based in the UK, with a focus on creating unique beauty experiences by offering personalized services to their clients. The logo was kept simple yet sophisticated. Custom lettering makes a recognizable symbol in what is a saturated beauty industry. To compliment the brand's core values, the visual identity expands on the soft hues of the feminine colour palette and elegant serif font paired with it.

1@0.5x
Sophie’s Lashes
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