Sophie's Lashes

Sophie's lashes is a lash company based in the UK, with a focus on creating unique beauty experiences by offering personalized services to their clients. The logo was kept simple yet sophisticated. Custom lettering makes a recognizable symbol in what is a saturated beauty industry. To compliment the brand's core values, the visual identity expands on the soft hues of the feminine colour palette and elegant serif font paired with it.

Sophie’s Lashes
Sophie’s Lashes