A custom brand identity created for a woman-led law firm, designed to reflect its dual nature — strong yet approachable. The brandmark features a mirrored monogram: a symmetrical form symbolizing partnership, balance, and duality. Its stamp-like structure subtly nods to the legal field while avoiding clichés like gavels or scales. The typography uses a typeface that sits between serif and sans serif, blending tradition and modernity. The palette uses muted tones of cream, gray, and brown, creating a sophisticated, calm, and trustworthy atmosphere while maintaining a polished, premium feel.
