A custom visual identity created for a woman-led law firm, designed to reflect its dual nature — strong yet approachable. The brandmark features a mirrored monogram, a symmetrical form symbolizing partnership and balance. Its stamp-like structure subtly references the legal field while avoiding clichés industry symbols. Typography blends serif and sans serif characteristics, bridging tradition and modernity. The palette of muted cream, gray, and brown conveys sophistication and calm, while maintaining a polished, premium feel.
