Unravel is a consultancy firm specializing in e-commerce. The goal was to develop a bold, minimalist brand identity that balances professionalism with a playful edge. The logomark takes inspiration from a box, symbolizing the product-centric nature of e-commerce, with a unique twist: the box unravels into the letter "U," reflecting the brand’s name and mission to untangle complex challenges. The sharp, clean lines of the "U" provide a modern, versatile design that works seamlessly across various brand applications. The bold red, paired with dark aubergine, evokes urgency and confidence, perfectly aligning with the company’s core ethos.
